Catalyst for Value Propositions
Sales TargetBecause customer perception is reality.

Understanding customer perceived value is impossible coming from our personal perspective, AND it’s easy to get stuck there. Creating compelling value propositions requires a step beyond our native point of view to uncover  key messages that are motivational to target customers.

VistaShift offers organizations a quick & easy collaborative utility thatfreetrial
leverages natural perspective taking talent to identify and capture key customer value themes. Incorporating  these themes into a compelling value statement supports the foundation for creating effective sales & marketing strategies.

Coming Soon:   Catalyst for Raising Capital

Learn more about the Power of Perspectives


Recent Blog Articles

Time For Change Means Different Strategy Or Vary

Entrepreneurs Need to Shift their Frame to Keep Pace with Change.

Ron Neumann Leaders can become fixed within a “frame-of-view” that is shaped over time by the culture, history and habits of the organization.  This becomes the lens through which they analyze, interpret and make key decisions, and can limit their ability to solve challenges or pursue new opportunities.  Without awareness of this tendency, it can […]

Recent News Articles


News Release

      Introducing a new app for tapping into our greatest human resource. September 30, 2014, Hamilton, Ontario,  Orbital, a Hamilton based digital agency, presented at Software Hamilton’s Demo Camp last evening, a new perspective taking web app designed for their client VistaShift. A new venture started by Ron Neumann, former Executive Director of […]